Ken Webster is Visiting Fellow, Cranfield University and Director of the International Society for Circular Economy (IS4CE). Ken was Head of Innovation, Ellen MacArthur Foundation (2010-18) and is a member of the Club of Rome’s 21st-Century Transformational Economics Commission. Ken is author (with Craig Johnson) of ABC&D - Creating a Regenerative Circular Economy for All (TERRApreta, 2021). He is a contributing author and on the editorial team for Earth 4 All - A Survival Guide for Humanity Club of Rome's 50 year anniversary publication